Apple executives met with contract manufacturers of high-end vehicles like Magna Steyr, who Apple may need worked with had the car project not shifted focus. According to The Korea Times, Apple is “very close to” to signing an settlement with LG Magna e-Powertrain. Apple is outwardly snug with LG Magna e-Powertrain’s smaller manufacturing capability, from which it could be inferred that the corporate does not intend to produce the automobile on the identical large scale as other main automakers. Apple’s first-generation of electrical automobiles is reportedly seen as an opportunity to gauge the project’s marketability, rather than a real mass-market automobile. It’s not clear if the talks will resume, however some Korean media sites do believe that the partnership may survive and Apple may opt to go together with Kia.
A subscription offering can be an entry level for these customers and in the end a way to convert them to long-term consumers. Car subscriptions fill a white space in the shopper market and add a brand new profit pool to an industry dealing with growth headwinds. Yet they haven’t taken off with anyplace close to the depth of different latest mobility options, such as e-scooters and even ride-hailing. Several, …
